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Field notes

How AI launches actually work.

Field notes from the team behind 2,000+ coordinated campaigns: creator waves, launch budgets, fit, and why X breaks AI products first.

Playbook6 min

How to run a coordinated creator wave on X

The playbook for a synchronized creator drop on X: briefing, timing, roster size, posting rhythm and amplification. Built from campaigns that crossed 18M views.

Brenz Hills
Head of Growth · Aug 12, 2026
Budget5 min

What an AI product launch actually costs

The three engagement models for an AI launch: campaign, growth retainer, network access. What each one moves, where the budget goes, and what reach to expect.

Celine Odier
CMO · Aug 8, 2026
Strategy5 min

Creator-market fit: why angle beats volume in AI

Picking creators by follower count is the AI marketing mistake that wastes budget. How to find creator-market fit: the angle and the audience that actually buys.

Marcus Yul
Creator Partnerships Lead · Aug 4, 2026
Channels5 min

Why AI brands win on X first

For AI products, X is where launches break out before anywhere else. Why the platform's timing, thread format and amplification dynamics move AI launches, with patterns from real drops.

Leila Marchetti
Strategy Director · Aug 1, 2026
Get in touch

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worth talking about.

Tell us about your launch, your product, or your goal. We come back within 48 hours with an angle and a rough budget. No sales theatre.

info@aiscwork.com@aiscwork on X
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Reply within 48 hours · No sales theatre